With the advent of the personal computer, a wealth of desktop publishing software has enabled the aspiring work-at-home publisher to create presentations, brochures, posters, business cards and a wide variety of materials needed to run a business or advertise a garage sale. Here, Internet Brothers will provide some pointers so that your desktop publishing projects will have the best look possible without spending years in design school. We talk about the basics to get started, establishing a relationship with a professional desktop publisher and print shop, and learning the importance of text and layout in your presentation.
The Basics of DTP — Consider your options. Here we'll discuss do-it-yourself vs. hiring a professional. We'll take a look at typography, presentation, alignment, toner types, design, and much, much more. There's more than meets the eye. First and foremost, you have to realize that a personal computer is not a typewriter. Do you know what justified text is? You will.
Working with a Professional — by John Gold of Custom Communications. Since 1989, Custom Communications has been providing superior writing, editing, and graphic design services for clients in the Northeastern United States. Their expanded business now offers a wide variety of services including: design, writing, editing, photography, production (layout and typesetting), book packaging, corporate and organizational histories, and web site creation. Just as owning a propane torch doesn't necessarily qualify you to do the plumbing in your house, having a computer and a printer in the den doesn't mean you're ready to create a professional-looking publication.
Grid Based Design — An essential part of desktop publishing is 'typography' which in can be defined in two ways. Firstly, the work of setting and arranging 'types' (text and images) ready for printing, and secondly, the general character and appearance of the finished piece. A typographic grid consists of a series of intersecting horizontal and vertical lines which can be used as a framework to structure page layout. The lines of the grid only need to be visible during the design phase, although they can remain in place if appropriate to the content. The grid enables the designer to organise and align content so that there is design consistency from page to page and thus continuity throughout the publication.
Text in Terms of Layout — Continuing our tradition of guest articles, Judy Vorfeld of Office Support Services has been kind enough to share her expertise on this subject with us, and now you. Judy, affectionately known as Webgrammar, calls Arizona home. Hard working, dedicated, and a great friend come to mind. Here, she offers a case study of a web site she improved with simple DTP technique.
“If you provide clients with finished artwork that will go to a print shop, you want the finest contrast possible.” — Judy Vorfeld
DTP Potpourri — Webgrammar is back with a new series guaranteed to improve your Desktop Publishing skills. Ever wonder what kerning and leading are? Learn some of the basic ANSI character sets and get advice about printing and art work. She'll teach you how to make your favorite print shop happy by preparing ahead of time. Choose the right paper and finishing for your job and sound smart when doing it. What are you waiting for?
This page is translated to Serbo-Croatian by Jovana Milutinovich.
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