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Alan Herrell, the head lemur, is
campaigning for election to the ICANN
Board of Directors. Later this year, five Directors of the Internet Corporation
for Assigned Names and Numbers (ICANN) will be selected by ICANN's At Large Members
in a worldwide online election. As the first step of the election process, ICANN has
chartered a Nominating Committee to select a set of candidates for consideration
by the At Large Members. As a member in good standing of
Evolt.org,
Domain Issues.org, and the
Web Standards Project, plus a frequent
contributor to AListApart, his lemurness
has an extensive background in issues that will be front and center for ICANN now
and in the future. Internet Brothers endorses his candidacy and encourages you to
do the same. Visit Campaign 2000
to learn how you can participate in the process. Following is an open letter to
the E-commerce Times authored by Mr. Herrell outlining some of his Internet privacy
concerns: I have read the E-Commerce Times as part of my morning ritual for over a year to see
what is happening on the web. I enjoy the reporting, and the layout and navigation. I
have recommended it to visitors to my site. I feel it is a valuable contribution to the
web. I have used it for background material for my own writings. I had even installed the E-Commerce Times News ticker on
the news section of
my site. I had put it up as something that I felt would be of value to my visitors. This has changed. I believe if you build a friendly site with compelling content, visitors will come
to you. I have written a number of opinions on this issue. I build websites for a living. It is my day job. It is not a hobby, nor a placeholder on a resume until something better comes along. If you build a friendly site with compelling content, visitors will come to you. You already have an arrangement with DoubleClick to serve ads on your site.
That is a business decision on your part.
You may say without this advertising revenue you could not publish what you do. I have
heard this argument time and time again from sites that serve banner ads. This is an old argument. It is not a valid argument for the Internet. I would offer a counter proposal. Advertisers should be bidding for the opportunity to place ads on your site, not
calling the shots by tying your hands, your hearts and your editorial freedom with
their thirty pieces of silver. When the advertising revenues and placements take precedence over the content of
whatever medium you publish, you have a problem. The Internet was conceived as a collaboration tool for the exchange of information.
It is developing into a plaid-suited hucksters bazaar of such commercialism that the
Federal Trade Commission is issuing regulations as fast as they can write them. If you build a friendly site with compelling content, visitors will come to you. If you build a friendly site with compelling content, visitors will recommend you to their friends. If you build a friendly site with compelling content, advertisers will come to you. Whose site is it anyway?
Yours, DoubleClicks, or some other advertising agency?
It's your call, but it's not your Internet. alan herrell the head lemur Again, to learn more of Alan Herrell's campaign for
election to the ICANN Board of Directors and how you can participate in the process,
please visit Campaign 2000. |
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