Web Site Promotion BasicsPage 4
Be a Part of the Online Community
Even though virtual, the Internet is very much a community, and it has no
boundaries. Remember that it has a global reach. Visit your neighbors, sign
their guestbooks, apply for their awards, be involved. There are online forums,
email groups, Usenet newsgroups, and chat rooms. Participate knowledgeably in
your field of expertise, share your experiences. It is poor
netiquette to simply
post a sales message, expect a lot of flames. Instead, contribute to discussions,
and include your signature line directing readers to your site.
There are also numerous opportunities to hone your skills and have fun with
Web competitions. Traffic wars
can bring visitors and excitement for entertainment pages. Get involved. Be aware
of what is happening in your field on the Net, but look at who is sponsoring the
activities. If your site is about bait shops, it is probably not worth your time
to participate with a physics consortium.
Integrate Your Resources
Include your URL and email address on business cards, stationary, brochures
and any other print resources you use. Use your voice mail greeting to your
advantage. Mention your URL, and other ways of contacting you. Remember to
include online news in your press releases and organization announcements.
Refer your online visitors to your real world services, and vice-versa.
It takes time, effort, and persistence to build online traffic. Establishing a
reputation on the Web takes as much sweat as it does in the physical world.
Those who put forth the effort and stay at it will be the ones who make their
places in this virtual frontier. As baseball Hall-of-Famer Satchell Paige noted,
"Don't look behind you, they may be gaining."
Article inspired by Regina Garson, editor and publisher of
Magic Stream Journal.