Web Site Promotion BasicsPage 2
Get Your Page Listed
For most surfers, this is the first place checked for
anything on the Net. Search engines and portal sites funnel the traffic flow of
the Web. Most established sites are listed. If you want to be found, you need
to get listed too. Some engines index or spider your whole site from one URL.
For others you need to submit each URL. Find out the basics of each. Search
engines are part of Internet life, check their guidelines before submitting.
Begin with AltaVista,
You have two choices. Do it yourself, or hire a submission service. Most
established webmasters agree this job is better done yourself. You are the
one who built the site, you know all the ins and outs. Making sure
submission guidelines are followed greatly enhances your chances of having a
quality listing. However, if you are new to the Web, a submission service may be
worth the initial boost it gives your site. Ask for recommendations or
referrals from satisfied customers, study other resources.
Start your online publicity efforts by registering with these places:
Not to be confused with search engines, directories index and
catalog. Getting listed in the right places can make a difference. Start
with major directories like Yahoo and
Lycos. Then look for directories
that catalog sites in your field or subject matter. For example, if you run a
bait shop, you might begin with hunting and fishing guides. And don't forget
the global nature of the Internet. Look for directories from foreign countries
and list your site there.
Good linked resources are a popular feature of many Web sites.
They frequently get bookmarked. Linked resources provide an excellent
opportunity to network by trading links. The primary argument persists over
whether or not to list competitive sites. For
Helpware sites such as 1998 on the Web, or other
information references, linking competitive sources
may actually enhance your site because of the extension. But if you are selling
on the Web, you may be better off linking complimentary sites. Using the bait shop
example, exchange links with rafting companies, not other bait shops.
Awards build recognition, reputation, and traffic. So do "Cool" and
"Hot" site listings, but apply only after all your "Under Construction" signs
have been removed. Let the reviewer see the finished product.
Article inspired by Regina Garson, editor and publisher of
Magic Stream Journal.